Despite the popularity of digital marketing, many small businesses and startups don’t have the resources to invest in digital marketing. However, that doesn’t mean you can’t compete with the big brands in your industry. The truth is, any business can benefit from a modern strategy – even if they’re just starting out! In this post, we’ve outlined 10 Digital Marketing Tips you can use technology to grow your business using only free or low-cost methods.
Create a website
You need a website. It’s the first thing that people see when they search for your business, and it can help you generate leads and sales. Your website should include:
- About you—your background, mission statement, goals, etc.
- Products/services—what can you offer? What are the benefits? Is there anything unique about what you’re selling?
- Contact information—where do customers find you online (social media accounts)? Where do they find your physical location (address)? When do they contact you (hours of operation)? How do they get in touch with customer service or billing questions?
It’s paramount that the content on your website is accurate and up-to-date so visitors don’t get confused or frustrated trying to figure out how they’ll be able to get in touch with someone from your business if something goes wrong after purchasing something online.
Optimize it for search engines
- Optimize your website for search engines.
When someone searches the internet, they’re looking for a solution to their problem—and you want your website to be at the top of the list when that happens. How? By making sure your site is optimized for search engines so it can be found by people who are searching for what you offer (your keywords).
If you use keywords correctly and target them correctly, then Google and other search engines will reward you with high rankings in SERPs (Search Engine Results Pages). The more people who click through those results pages, the more leads and sales you’ll get.
- Use keywords in titles and meta descriptions.
You should also include relevant keywords prominently on every page of your site—especially title tags and meta descriptions—to help potential customers find what they need when they’re searching on Google or another platform like Yahoo!
Search Engine Marketing (formerly Overture) or Bing Ads. By using these tools well, you’ll drive more traffic to your business without having any control over where it comes from or who sees it when they arrive; however, if done right, this will benefit both parties involved!
Use social media
Social media is a powerful tool for small businesses and should be part of your marketing strategy. Here are some tips for how to use social media marketing effectively:
- Choose the right social media platform for your business.
- Set up a schedule to post regularly on each platform you choose, and make sure that every post adds value to your audience’s lives in some way (e.g., sharing helpful articles, offering coupons or discounts, etc.).
- Engage with customers by responding to their questions and comments—even if it’s just saying “thanks!”
Advertise on Facebook
Facebook is a great place to advertise, as it’s easy to set up and track. You can also choose your audience, which means you can target people who are likely to be interested in what you have to offer. This helps you get leads for your business at an affordable cost.
Additionally, Facebook ads are effective at generating leads because they’re shown on Facebook pages that other people like or follow—and if someone sees one of your ads there, that means they’re already familiar enough with your business (or something else related) that they feel comfortable clicking through and learning more about it.
With all these benefits in mind, it’s no wonder Facebook ads are so popular among businesses!
Spy on your competitor
If you’re a small business owner, you’re probably using social media to promote your brand. But are you also using it to spy on your competitors? There are many tools available that will help you do this. One of the better tools is SpyFu, which provides information on where your competitor’s ads appear and how much they spend on them (both PPC and organic).
You can see where they’re advertising, how much they’re spending, which keywords they are targeting, and which ones drive the most traffic. This gives you an idea of what types of ads work well for them—and if there’s anything that could work even better for you!
Use PPC advertising to get leads
You can use PPC advertising to build brand awareness, drive traffic to your website, and increase sales.
Let’s take a look at how PPC works and how you can get started.
Setting up a PPC campaign:
- You need to choose keywords that will bring the right audience to your site.
- You need to set the budget for your ads and decide how much you are willing to spend per click (CPC). Adjusting this is called “ad management”.
- Set up conversion tracking so that you know what leads convert into customers or sign-ups based on what keywords they searched for when they saw your ad on Google. If someone clicks on an ad but does not convert into a lead or customer, you can adjust accordingly by lowering costs or finding better keywords for your campaigns so that no money spent goes to waste with no return on investment (ROI).
Email marketing is an excellent way to reach your audience and keep them engaged. You should be sending at least one email per month to your subscribers, but if you have a lot of content or promotions you can send it more often.
You can send out weekly or bi-weekly newsletters that highlight offers and upcoming products, as well as monthly specials. These emails usually include sales pitches for products or services that customers may be interested in purchasing.
Another type of email marketing message is called an “announcement” email which is used to announce upcoming products or services, seasonal events, special discounts, etc. These are sent out less frequently than other types of messages because they don’t contain any sales information—just important news about your business or organization that people need to know about.
Test possible marketing strategies
When you’re a newbie to digital marketing and want to test a strategy, it’s wise to consider the following:
- What do other small businesses in your industry do?
- What are some of the most common strategies they use?
- How can you differentiate yourself from them by using a different kind of strategy? * For example, if you’re selling t-shirts online on Etsy, is there something unique about your product or brand that makes it stand out from other sellers on the market? If so, then maybe another type of strategy will be more effective than the one used by other sellers (e.g., using influencers with large followings).
- Do not spend too much time on testing if there is no clear winner after 3 months. Then pick the best-performing campaign and keep investing in it until another contender emerges as an improvement over what currently works for your business.
Analyze and Adjust Your Strategy Regularly
As you know, the digital world is constantly changing. You need to monitor your results regularly and adjust your strategy accordingly. Monitoring should be done at least once a month, but ideally, it would be best if you could do it weekly or even daily.
When analyzing the data, look for any trends that show up over time (like which sites are driving traffic to your site). If there are any significant changes in how customers are finding out about you (e.g., from Facebook to LinkedIn), make sure that you’re adjusting accordingly with your marketing efforts and plan accordingly for the future.
Automate Your Social Media Presence
Use tools to automate your social media presence.
- Using automation tools like Hootsuite and Buffer, you can schedule posts in advance which saves a lot of time and effort for marketers. You can also monitor your accounts for any problems or issues that may arise, so you’re always prepared to respond quickly if needed.
- If your small business has multiple employees managing its social media accounts, it’s important that each person follows the same voice across all platforms. This will ensure that customers are receiving consistent messages across Facebook, LinkedIn, Twitter, and more. This will help build trust with potential clients since they know exactly who is posting information about your company online—and what their role is in the process of doing so!
Hope you enjoyed these tips! If there are any other digital marketing tips that we missed, please share them with us in the comments below.