Introduction A digital marketing strategy is a crucial tool for any organization that desires to launch effective marketing campaigns that guarantee returns on investment. The internet is full of businesses that may offer similar products and services to yours. Therefore, to get the upper hand against competitors, it is important to invest in a digital […]
Introduction Every organization should come up with a disaster recovery plan to mitigate the potential damages that could be incurred in case of any disasters. Some of the most common disasters include fires, flooding, hurricanes, cyber-attacks, earthquakes among others. The list of tragedies that could be experienced by a company is usually dependent on factors […]
Introduction Customer feedback can prove to be a valuable source of data for any e-commerce business. It can help reveal insights about the company which would have otherwise remained unknown. Such insights could greatly contribute towards shaping the decision-making for your e-commerce business to provide a better quality of service for your clients. There are […]
With advancements in technology, there arises a need to keep up with changes, especially when it comes to web development. In recent years, there have been several changes in the web development landscape, such as the wide use and adoption of cloud computing which has greatly affected the default way through which backends were implemented […]
Many business owners particularly startups have a hard time making a choice between having a hybrid or native app in their desire to achieve a deeper market penetration as it regards mobile app development. The battle between hybrid and native mobile apps has been there for quite a while and there’s no telling when and […]
Introduction With the demand for Artificial Intelligence powered solutions growing by the day, so does the need for companies to understand the right technology and infrastructure required to apply these solutions. The AI pipeline consists of several steps from data collection and preparation, model creation, model training and evaluation, and finally inference. Whether the solution […]
Introduction According to the World Health Organization (WHO) World report on disability, about 15% of the world’s population is living with a form of disability, out of which, 2 to 4 percent of these people experience difficulty in functioning. The UN Convention on the rights of persons with disabilities considers access to information, which includes […]
Introduction Many businesses are keen on establishing an online presence especially during this time of COVID-19. There are several ways they could approach this one being performing local SEO. However, like with any other investment any business would surely like to determine whether it is worth the risk. In other words, what’s the margin of […]
Introduction While your Real Estate business is small, it is much easier to keep track of information about your team, clients, and potential leads. But as it grows the data becomes overwhelming as leads may be scattered across social media platforms, websites, and various other platforms. Information in the form of phone calls, texts, and […]
Introduction COVID-19 pandemic has greatly impacted many retailers in the world. With regulations such as social distancing, many clients are shying away from public places including retail stores. Many retailers are therefore adopting online solutions such as using social media, websites, and various platforms to conduct business. This is great however a new problem arises. […]
