Introduction As a company continues to grow and expand, several components interact and are involved in running a business. It may, therefore, be difficult to identify redundant tasks that consume resources and render your business processes less efficient. This gives rise to the necessity for business process automation which, not only eliminates repetitive processes but […]
Introduction What is marketing automation? Marketing automation is the process of utilizing technology to automate marketing for an organization. Its main aim is to generate personalized content using leads, to acquire potential clients. Technology in this context refers to software such as email automation software, lead generation, marketing analytics software, online advertising, and social media […]
A disaster recovery plan is a set of measures that a business puts in place before a disaster occurs, to help them cope with the situation during and after the unplanned event, to ensure continuity of the business. The range of disasters that could strike a company is quite variable. A lot of factors such […]
