Despite the popularity of digital marketing, many small businesses and startups don’t have the resources to invest in digital marketing. However, that doesn’t mean you can’t compete with the big brands in your industry. The truth is, any business can benefit from a modern strategy – even if they’re just starting out! In this post, […]
Introduction A digital marketing strategy is a crucial tool for any organization that desires to launch effective marketing campaigns that guarantee returns on investment. The internet is full of businesses that may offer similar products and services to yours. Therefore, to get the upper hand against competitors, it is important to invest in a digital […]
Introduction COVID-19 pandemic has greatly impacted many retailers in the world. With regulations such as social distancing, many clients are shying away from public places including retail stores. Many retailers are therefore adopting online solutions such as using social media, websites, and various platforms to conduct business. This is great however a new problem arises. […]
Introduction What is A/B Testing? A/B testing is a process through which two web pages, mobile app pages, emails, or another means of interacting with clients are displayed to two different sets of users. Each set will be shown one of the two web pages and metrics such as conversion rate are measured for each […]
Introduction What is marketing automation? Marketing automation is the process of utilizing technology to automate marketing for an organization. Its main aim is to generate personalized content using leads, to acquire potential clients. Technology in this context refers to software such as email automation software, lead generation, marketing analytics software, online advertising, and social media […]
Introduction Businesses have been hard hit by the COVID-19 pandemic, with many small businesses having to close down as well as the mass firing of employees. SEO Agencies have also been affected by this as many firms have cut down marketing budgets among other measures to help them stay afloat. From the current situation, many […]
What are Facebook shops? On 19th May 2020, Mark Zuckerberg (Facebook CEO) announced the launch of Facebook shops. In an attempt to support businesses through the impact of COVID-19 they launched an e-commerce solution that enables businesses to upload their products and manage their online store for free. Despite the name, Facebook shops are a […]
