Introduction COVID-19 pandemic has greatly impacted many retailers in the world. With regulations such as social distancing, many clients are shying away from public places including retail stores. Many retailers are therefore adopting online solutions such as using social media, websites, and various platforms to conduct business. This is great however a new problem arises. […]
Introduction As a company continues to grow and expand, several components interact and are involved in running a business. It may, therefore, be difficult to identify redundant tasks that consume resources and render your business processes less efficient. This gives rise to the necessity for business process automation which, not only eliminates repetitive processes but […]
Introduction What is marketing automation? Marketing automation is the process of utilizing technology to automate marketing for an organization. Its main aim is to generate personalized content using leads, to acquire potential clients. Technology in this context refers to software such as email automation software, lead generation, marketing analytics software, online advertising, and social media […]
