Introduction A digital marketing strategy is a crucial tool for any organization that desires to launch effective marketing campaigns that guarantee returns on investment. The internet is full of businesses that may offer similar products and services to yours. Therefore, to get the upper hand against competitors, it is important to invest in a digital […]
Introduction Many businesses are keen on establishing an online presence especially during this time of COVID-19. There are several ways they could approach this one being performing local SEO. However, like with any other investment any business would surely like to determine whether it is worth the risk. In other words, what’s the margin of […]
Introduction COVID-19 pandemic has greatly impacted many retailers in the world. With regulations such as social distancing, many clients are shying away from public places including retail stores. Many retailers are therefore adopting online solutions such as using social media, websites, and various platforms to conduct business. This is great however a new problem arises. […]
Introduction What is marketing automation? Marketing automation is the process of utilizing technology to automate marketing for an organization. Its main aim is to generate personalized content using leads, to acquire potential clients. Technology in this context refers to software such as email automation software, lead generation, marketing analytics software, online advertising, and social media […]
