With advancements in technology, there arises a need to keep up with changes, especially when it comes to web development. In recent years, there have been several changes in the web development landscape, such as the wide use and adoption of cloud computing which has greatly affected the default way through which backends were implemented and also the choice of both backend and frontend languages, for example, the gradual adoption of newer languages such as Python and GO for implementing web backends. In this article, we discuss these and more trends which you as a CTO, should look out for this year.
Emerging trends to consider in web development in the year 2020
Progressive Web Apps
In the past, the only way to provide a native-like experience was through mobile apps. However several limitations come with this such as the need to develop an app for each of the most common Mobile platforms, and also the complexity of implementing payments on iPhone devices. Many companies have realized that web apps can solve both these issues and are therefore ensuring that their websites have been configured to have mobile app settings.
Implementing a PWA is simple and any website development company in Dallas or any other state could easily implement PWA settings for any website. PWAs also have additional features such as offline access, and they are simple to implement, and therefore an emerging trend that is bound to continue being adopted widely in mobile app development.
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In the past, no one would believe that AI, would run on the web due to the computation limitation of browsers. However, with the emergence of Tensorflow.js, a machine learning library that utilizes web GL, to run Machine Learning models directly on the browser without having to send data to the server. Tensorflow.js has introduced lots of capabilities that were otherwise unheard of in the past.
Several Machine Learning models can be used to perform data analysis such as linear regression, face detection, object detection, and classification, among other ML tasks. With AI running in web browsers can be securely implemented to manage your clients’ data, without having to send it to the server. This also addresses many security concerns with the implementation of AI systems.
Web Design trends
Design is a large field in web development and several trends constantly emerge. Here, we highlight some of the two most common.
1. Motion UI
To effectively capture the attention of your visitors, motion UI is a key trend to look out for. As the name implies, the user interface is in motion, meaning there are several animated components in play when someone visits your website. A good example is the discord landing page. Developers have realized that most modern devices have good graphics processing capabilities, and are therefore using this fact to improve user experience and as a result reduce bounce rates.
The use of infographics, coupled with a minimalistic approach to web design has also been widely adopted in recent years. This design approach delivers a neat simple UI, with graphics that captivate your user’s attention and help tell the story of your brand.
3. Live Chat and Chatbots
Many companies have realized that one great way to market products and services to potential clients is through the implementation of live chat features. This feature allows a visitor to engage directly with a customer service agent or a chatbot upon visiting your website’s landing page.
This is great as it could help an organization capture potential leads and gradually begin the process of taking them through the marketing funnel until they eventually convert. Chatbots are also great for this as they free up your human resource, and in the eventuality that a client may need to speak to a real agent, you could provide one.
4. SEO approach
In the past, there were a few factors to consider when designing web pages so that they can be SEO friendly, as ranking high in search results is paramount for any website to remain relevant. Therefore, many designers are putting into consideration some factors that may affect the SEO of their website, which would have otherwise been ignored in the past. Some of these factors include page load times, responsiveness, optimizing for bounce rate, and several other measures to help websites rank high n search.
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5. Cloud Computing
As highlighted at the beginning, cloud computing has been around for quite a while but only in recent years has it begun being accessible due to the rise of AWS, Google Cloud, and Microsoft Azure, which have seen a surge in users all around the world. Since companies that rely on cloud computing services don’t have to go through the hustle of implementing their infrastructure, worrying about load balancing, database sharding, and all the complexity that went into scaling services, chances in system design such as the use of novel backends like node.js are being seen. This is great as most of these languages are much simpler and offer better performance as compared to some of those used in the past like the good old LAMP stack.
If you run a web development company in Texas, or any state in the US and the world at large, you should consider keeping up with the trends and implementing some of them not only to stay relevant but also to offer the best quality of service to your clients, and finally keep up with the competition.